According to the source, Steak 'n Shake canceled its plan to accept Ethereum (ETH) payments following pushback from Bitcoin advocates on Oct 13, 2025, the source reports. According to the source, this reversal highlights community-driven pressure shaping merchant crypto payment choices, a dynamic traders often track through ETH/BTC relative performance and merchant adoption headlines. According to the source, traders should monitor ETH/BTC reaction around the announcement window and subsequent merchant-payment news flow for confirmation of sentiment shifts.